TERMS OF REFERENCE (TOR)

1. Position Title

Public Relations & Communications Officer

2. Background

Effective communication and public relations are important for maintaining a positive organizational image, communicating activities and achievements, engaging stakeholders, and ensuring that information is presented clearly and professionally.

The position will support public relations, media engagement, corporate communications, digital communication, and development of communication materials.

3. Purpose of the Position

The purpose of this position is to manage and support effective internal and external communication, public relations, media engagement, and digital content development.

4. Key Objectives

The position will:

• Strengthen organizational communication and public relations.
• Develop clear and professional communication materials.
• Support media and stakeholder engagement.
• Develop digital and social media content.
• Improve organizational visibility and public engagement.
• Ensure consistency and professionalism in organizational communications.

5. Key Responsibilities

• Develop communication materials for internal and external audiences.
• Prepare press releases, newsletters, reports, announcements, and other materials.
• Write, edit, and proofread communication content.
• Support media relations and public relations activities.
• Develop social media and digital content.
• Support organizational events and public communication activities.
• Maintain professional relationships with stakeholders and media.
• Prepare presentations and communication materials.
• Ensure communication messages are clear, accurate, and consistent.
• Monitor communication activities and identify opportunities for improvement.

6. Required Qualifications

Mandatory

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, Media Studies, or a related field with at least 5 years of relevant professional experience; OR
• Master’s degree in a relevant field with at least 3 years of relevant professional experience.

Preferred

• Professional certification or additional training in communications, public relations, journalism, media, or marketing.

7. Required Experience

The candidate must have:

• Experience in public relations, communications, journalism, media, corporate communications, or a related area.
• Experience developing communication materials.
• Experience preparing reports, press releases, and newsletters.
• Experience developing digital content.
• Experience in stakeholder or media engagement is an advantage.

8. Required Skills and Competencies

• Excellent written and verbal communication skills.
• Strong writing and editing skills.
• Strong presentation skills.
• Strong interpersonal and stakeholder-management skills.
• Knowledge of social media and digital communication platforms.
• Strong media and public relations skills.
• Creativity and ability to develop engaging content.
• Strong attention to detail.

9. Deliverables / Expected Outputs

• Professional communication materials.
• Press releases and public announcements.
• Newsletters and organizational updates.
• Social media and digital content.
• Communication reports and presentations.
• Stakeholder communication materials.
• Consistent and professional organizational messaging.

10. Application / Submission Requirements

Applicants should submit:

1. Updated CV.
2. Cover Letter.
3. Copies of relevant academic qualifications.
4. Copies of relevant professional certifications, where applicable.
5. Relevant professional references.
6. Communication or writing samples, where applicable.